In the bustling streets of Baclaran, Philippines, back in 1965, a young Lydia Pasion-De Roca stood behind a modest wooden stall with just 500 pesos in her pocket. What began as a simple dream to feed her family—and soon, an entire nation—with her secret-recipe lechon (the crispy, succulent roast pig that defines Filipino celebrations) quickly became a legend. Lydia's Lechon wasn't just food; it was a taste of home, a burst of joy wrapped in crackling skin and tender meat. Under the watchful eye of Our Lady of Sorrows Church, Aling Lydia's stall drew crowds from dawn till dusk, her unwavering faith and tireless hands turning every roast into a story of resilience and flavor. 

Fast-forward six decades, and that spark has ignited a global flame, all thanks to the vision of her son, Ricky de Roca—our dynamic CEO and the beating heart of Lydia's Lechon Global. Ricky, the second-generation guardian of this family empire, grew up amid the smoky aromas of charcoal grills and the laughter of satisfied customers. With a business acumen sharpened by years of helping his mother expand from one stall to over 35 outlets across the Philippines, Ricky saw beyond the borders of Manila. He dreamed of sharing not just lechon, but the soul of Filipino cuisine with the world. And at the center of that dream? Our crown jewel: the Premium All-Around Sauce. 

Born from Aling Lydia's kitchen experiments in 2014, this versatile elixir—rich with notes of tangy calamansi, savory soy, and a whisper of spice—was no ordinary condiment. Dubbed the "Lechon Sarsa" at first, it evolved into our All-Around Sauce: a premium blend that elevates everything from grilled meats and stir-fries to everyday marinades and dips. It's the secret weapon that makes any dish sing, capturing the essence of Filipino "diskarte" (resourcefulness) in every bottle. Ricky knew this sauce wasn't just an add-on; it was a bridge to new palates, a portable piece of paradise.

Our CEO, Ricky, made a bold leap into the U.S. market in late 2024, a move fueled by late-night strategy sessions and a suitcase full of prototypes. Partnering with savvy distributors on the West Coast, he launched the sauce in select Asian markets in California—places where Filipino communities thrive and foodies crave authentic twists. What happened next was nothing short of electric. Word spread like wildfire through social media buzz, pop-up tastings at Island Pacific supermarkets, and rave reviews from influencers who couldn't get enough of its umami punch. "It's the sauce upgrade we've been waiting for," one viral post declared, and just like that, shelves in Los Angeles, San Francisco, and beyond started emptying faster than a holiday lechon order. 

By mid-2025, the sauce had skyrocketed from a niche import to a mainstream must-have, gracing tables in New York fast food restaurants, Asian barbecue joints, and even high-end fusion spots in Los Angeles. Ricky's hands-on approach—personally hosting demos and sharing family stories at trade shows—turned skeptics into superfans. Today, Lydia's Premium All-Around Sauce is a bestseller across major U.S. retailers, with plans for rapid expansion in the East Coast and Midwest. It's not just sales; it's connections—Filipino expats reminiscing over Filipino foods, and new Americans discovering the joy of a sauce that pairs with everything from lumpia to Korean Fried Chicken.